WASHINGTON, D.C. (September 14, 2016) – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries has announced that Ply Gem has been selected as the 2016 Brand Builder Awards Marketer of the Year. The award was presented at the 2016 Brand Builder Awards Luncheon, held yesterday in Chicago as part of Hanley Wood’s 2016 Foundations Conference.
“We are thrilled to recognize Ply Gem as Marketer of the Year,” said Peter Goldstone, CEO of Hanley Wood. “With over 70 years as a trusted provider and supplier of exterior building products, Ply Gem’s optimization of their traditional marketing tactics along with the incorporation of progressive new data-driven methods transformed the way they relate to their customers. Their delivery of solutions based on industry and consumer trends and demand is what drove our jury of marketing experts to select Ply Gem as the Marketer of the Year.”
The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrations a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.
“We are honored to have been selected as the Hanley Wood Marketer of the Year,” said Susan Selle, Chief Marketing Officer, Ply Gem Industries. “We continue to invest in building our brand through a mix of traditional and non-traditional marketing approaches and are committed to providing innovative product solutions for our customers and consumers.”
About Ply Gem Holdings
Ply Gem (NYSE: PGEM), headquartered in Cary, N.C., is a leading manufacturer of exterior building products in North America. Ply Gem produces a comprehensive product line of windows and patio doors, vinyl and aluminum siding and accessories, designer accents, cellular PVC trim and mouldings, vinyl fencing and railing, stone veneer and gutterware, used in both new construction and home repair and remodeling in the United States and Canada. Visit www.plygem.com for more information.
About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 70 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.